Revenue up. Ad dependency down. Two fires to put out.Mature phase · 9+ months
Organic sales are compounding and paid reliance is falling. Two products need attention this month — details below.
This report covers advertising and Amazon-side performance. Product margin and profitability sit outside orellana's scope and are tracked internally by Sample Brand Co.
Creatine 500g — TACoS at 14.5% is above your 10.0% target. Review bid structure and shift budget toward converting exact-match terms.
BCAA 250g — TACoS at 12.5% is above your 10.0% target. Review bid structure and shift budget toward converting exact-match terms.
BCAA 250g — 18 days of stock remaining at current velocity. Reorder now to avoid a stockout.
BCAA 250g — Return rate at 6.0% (category median: 2.4%). Pause ad scale until resolved and audit recent reviews.
Key metrics
Total sales
£48,320
↓ 14% vs last year
Category median growth: 8%
TACoS
9.4%
↑ 0.0pp MoM — rising
Category median: 12.6%
Buy Box win rate
96.0%
↑ 1.3pp MoM
Category median: 87.0%
New-to-brand orders
312
42% of total orders
Tracks acquisition vs. re-acquisition spend
Subscribe & Save rate
18.6%
of NTB customers
Category median: 14%
Revenue after Amazon-side costs
£31,456
Before COGS
Excludes product cost — Amazon fees & ad spend only
Monthly revenue — 6 months
OrganicAd-attributed
TACoS trend — 90 days
Dashed line = 10% target
Where the money goes — this month
Gross revenue
£48,320
Amazon referral fees (est.)
−£7,248
FBA fulfilment fees (est.)
−£4,832
Ad spend
−£4,542
Storage fees (est.)
−£242
Revenue after Amazon-side costs
£31,456
Figures above cover Amazon fees and ad spend only. Product COGS and net margin are tracked internally by Sample Brand Co and are outside orellana's reporting scope.
Organic vs ad sales
Organic 51%Ad 49%
Total ad spend
£4,542
↑ 6% MoM
Category median organic share: 55%
Branded vs non-branded ACoS: 6.2% branded / 22.4% non-branded — confirms efficiency isn't from branded-term inflation.
Performance by parent ASIN
Product
Revenue
ACoS
TACoS
CVR
Buy Box
Stock
Return rate
Share
Category benchmarks
--
20.0%
12.6%
9.8%
87.0%
30 days
2.4%
--
Protein Powder 1kgB08XK2MNPQ
£18,400
11.0%
6.2%
14.2%
98.0%
42 days
1.1%
38%
Pre-Workout 300gB09LM4RKTZ
£11,200
18.4%
8.7%
11.8%
96.0%
31 days
1.8%
23%
Creatine 500gB07RN9WXCV
£9,800
29.2%
14.5%
9.1%
95.0%
28 days
2.1%
20%
BCAA 250gB0ACPQ7YHN
£5,100
38.8%
12.5%
7.4%
88.0%
18 days
6.0%
11%
Shaker BottleB06WLNJXMD
£3,820
23.2%
9.4%
18.3%
99.0%
55 days
0.7%
8%
Green = above benchmark · Amber = monitor · Red = action needed. Top row shows UK Health & Nutrition category medians.
CVR = unit session % · Stock = days of inventory at current velocity · TACoS target: <10%
Governance & transparency
✓Account accessFull admin access on Amazon Ads console
✓Account leadNamed senior strategist — no unmonitored handoff